A stated price will have bad knock on effects
In memory of Edwin Ventura. You will never be forgotten.
We are going to start this off with a small disclaimer: I don’t dislike boot resellers as a whole, but certain bad actors and bad decisions have previously made me have to speak up about said actions. In general, I have a lot of time for resellers and I get along with many of them. With that out of the way, let’s get down to the article itself.
Recently, a certain seller was interviewed by an (albeit stupid) newspaper with a headline mentioning they sell boots for up to 8,000 Pounds. Now, I mentioned previously that the market will bear whatever price someone is willing to pay for. That still holds true. However, when someone comes out and says “X boots are worth X amount” and it can cause a lot of issues.
First, there is the value of the boots themselves. I’ve talked to several big collectors and the majority agree that the boots in question aren’t worth that much. All of the sudden, someone might think that a used pair is worth several thousand pounds. But these boots aren’t even match worn. Sure, the first Mercurial in the silver/blue colourway is rare, but to think they are rare enough to command a price like that is a stretch too far. And its important to add that even if someone pays that price, it still doesn’t mean that the boots are worth that much. Not every single pair will sell for that amount.
Its one thing to say that boot in your collection isn’t for sale and it’d take a silly bid to consider selling them. But it’s another thing to give every boot a price and make seem as if that’s the price that are set for them. Just say that you don’t want to sell them. There are boots in my collection like that. It would take a silly bid to sell them and I even then I might not do it. This doesn’t mean I’m going around telling people my prices and act like they are always for sale.
Second, there are the knock-on effects. Now, every rare boot gets a price increase. This is because people will assume that if this Mercurial is worth that much, maybe a Predator Mania is worth that amount. Or maybe this super rare other boot is worth more. This is something that isn’t said often enough and is worth bearing in mind: just because something is priced for a certain amount, doesn’t mean it will sell for a certain amount. But by pricing boots like this, it automatically puts a lot of boots out of reach of a lot of would-be or smaller collectors. Heck, even some bigger collectors I know baulk at a lot of prices.
There is an eBay seller who has sat on boots for years because they refuse to budge on their exorbitant prices. But the boots they are selling have been bought and sold over the years by other sellers on eBay because other sellers aren’t charging ridiculous prices. For the most part, selling a boot for around its original retail price should be considered a win and many boots will only be sold/bought at prices lower than the retail price was at time of release.
Obviously, there are exceptions to this. A lot of limited-edition boots can be sold for higher. But again, not every limited-edition boot is worth a lot just because its limited edition. Last year we saw the release of the gold Diadora Brasil, which was limited to 56 pairs. And because it was limited, some people bought them with the expectation that they would be able to make a bit off of re-selling them. However, only certain people want those boots and several years from now there might be even less people interested. This isn’t a knock on Diadora, it’s just about popularity.
Even with a popular boot or brand, you’re not guaranteed to make even make a profit on some boots or get anywhere near the amount you expect. That’s just how it is. The average boot isn’t going to net you some crazy profit and we should all stop expecting them to.
Finally, the thing that stands out the most with this whole thing is what other boots you can get for less than 8000 pounds. Just taking a quick look on BC Boots UK, who selling matchworn/match-issued boots, there are a pair of match-issued, signed Cristiano Ronaldo Superflys for 6200 pounds. Find me someone who would rather spend 1800 pounds more on a ’98 Mercurial and you’ve found a liar. This, more than anything, shows how out of touch asking 8000 pounds for those Mercurials is. Its literally the price of a good used car.
Sellers can ask whatever price they want for an old pairs of boots, or really for any boots. They’re entitled to do that. There’re no rules saying they can’t do that. And there is nothing wrong with making a profit on boots. People should be able to make money. However, they should realise that we are all just as entitled to call out their prices as ridiculous. It works both ways and both have that right to do so.
What do ya’ll think about the high prices of some boots? Please share this with your friends and make sure to follow me on Instagram and Facebook!